In September 2025, Google quietly removed the &num=100 parameter — a feature that previously allowed users to view 100 search results on a single page. Now, users and SEO professionals are limited to only 10 results per page.

🔸 What Does This Change Mean?

This update might seem small at first, but it has significant implications for SEO tools, ranking trackers, and data scraping. 📌 Increased scraping requests: To access 100 results, scrapers now need 10 separate requests instead of one. This increases costs and complexity for SEO platforms. 📌 More time-consuming tracking: Ranking trackers and SEO audits will now require more time and resources to collect the same amount of data. 📌 Stronger control by Google: This move clearly signals Google’s intent to tighten its grip on data access and make scraping more difficult.

🔸 Why It Matters

For years, SEO tools have relied on the &num=100 parameter for efficient data collection. By removing it, Google is making it harder for third-party tools to gather large sets of search results quickly. This change can impact everything from keyword rank tracking to competitive research.

🔸 Adapting to the Change

While this may frustrate SEO professionals, it also emphasizes Google’s control over its ecosystem. To stay ahead, businesses and agencies will need to: Optimize their scraping strategies and tools. Explore alternative data sources or APIs. Focus more on quality and less on bulk SERP scraping.

📚 References & Further Reading

Embryo's Blog: Google just removed &num=100. This is what it means for Organic teams. Intero Digital's Blog: Google Quietly Killed the &num=100 Parameter. Here's Why Your Rankings and Impressions Just Got Weird. Search Engine Land: 77% of sites lost keyword visibility after Google removed num=100 Search Engine Journal: Google Modifies Search Results Parameter, Affecting SEO Tools

Final Thought:

Google’s move is a reminder that the search landscape is always evolving. SEO strategies must adapt quickly to stay competitive.