# Shakir Cheppali

> I'm Shakir Cheppali, a freelance SEO expert and web developer based in Mukkam, Calicut (Kozhikode), Kerala, India. I've worked directly with clients for 9+ years — technical SEO, local SEO, AEO/GEO (Answer Engine Optimization / Generative Engine Optimization), and Next.js web development. I work solo: no account managers, no rotating junior staff, no agency retainer markup. Clients are based in Kerala and across Gulf markets — Qatar, the UAE, and Saudi Arabia — plus the UK and Australia. Certified by Google (Analytics, Ads & Search Console), HubSpot (Inbound Marketing & CRM Strategy), and SEMrush (SEO Toolkit & Content Marketing).

## Services
- **SEO**: [/seo-expert-calicut-kerala](/seo-expert-calicut-kerala) — technical audits, on-page optimization, local SEO, AEO/GEO readiness for AI search.
- **Web Development**: [/website-development-services](/website-development-services) — custom Next.js/React websites, built with SEO structured in from the first line of code, not bolted on after.
- **Content Strategy**: [/services/content-strategy](/services/content-strategy) — keyword clustering, topical authority, SEO copywriting.
- **Digital Marketing**: [/services/digital-marketing](/services/digital-marketing)
- **AEO & GEO**: [/services/aeo-geo](/services/aeo-geo) — getting cited in ChatGPT, Google AI Overviews, and Perplexity, not just ranked on Google.
- **Domain & Hosting**: [/services/domain-and-hosting](/services/domain-and-hosting)
- **Business Email**: [/services/business-email](/services/business-email)
- Full list: [/services](/services)

## Case Studies
- **CGS (Comprehensive Gulf Solutions), Saudi Arabia** — 8-month SEO campaign, 13 to 70 ranking keywords out of 104 tracked. [/case-studies/cgs-cold-chain-saudiarabia](/case-studies/cgs-cold-chain-saudiarabia)
- **Bisget Fitout Company, Riyadh** — digital transformation and web platform rebuild. [/case-studies/bisget-fitout-company-Riyadh](/case-studies/bisget-fitout-company-Riyadh)
- **Miracle Hotel & Resorts, Calicut** — web development case study. [/case-studies/miracle-resort-calicut](/case-studies/miracle-resort-calicut)
- **Lapace Villa Resort, Kakkadampoyil** — luxury private pool resort, web development case study. [/case-studies/lapace-resort-kakkadampoyil](/case-studies/lapace-resort-kakkadampoyil)
- **Kakkadampoyil.in** — tourism portal, web development and SEO case study. [/case-studies/kakkadampoyil](/case-studies/kakkadampoyil)
- **Vertex Plus ME** — corporate web development case study. [/case-studies/vertex](/case-studies/vertex)
- **Festo Cafe, Australia** — custom restaurant web design and SEO case study. [/case-studies/festocafe](/case-studies/festocafe)
- Full list: [/projects](/projects)

## About
- [/about](/about) — background, philosophy, and how I work with clients.

## Blog
- [/blog/how-much-does-seo-cost-in-kerala](/blog/how-much-does-seo-cost-in-kerala)
- [/blog/website-development-cost-in-calicut](/blog/website-development-cost-in-calicut)
- [/blog/aeo-vs-seo-vs-geo-whats-the-difference](/blog/aeo-vs-seo-vs-geo-whats-the-difference)
- [/blog/nextjs-vs-wordpress-for-kerala-businesses](/blog/nextjs-vs-wordpress-for-kerala-businesses)
- [/blog/local-seo-checklist-for-calicut-businesses](/blog/local-seo-checklist-for-calicut-businesses)
- [/blog/how-ai-overviews-are-changing-search-for-gulf-businesses](/blog/how-ai-overviews-are-changing-search-for-gulf-businesses)
- [/blog/seo-for-resorts-and-hospitality-businesses-in-kerala](/blog/seo-for-resorts-and-hospitality-businesses-in-kerala)
- [/blog/5-signs-your-seo-agency-is-wasting-your-retainer](/blog/5-signs-your-seo-agency-is-wasting-your-retainer)
- [/blog/agency-retainer-vs-direct-line-to-the-person-doing-the-work](/blog/agency-retainer-vs-direct-line-to-the-person-doing-the-work)
- [/blog/why-your-website-might-be-invisible-to-chatgpt](/blog/why-your-website-might-be-invisible-to-chatgpt)
- [/blog/the-website-i-kept-fixing-for-everyone-else-first](/blog/the-website-i-kept-fixing-for-everyone-else-first)
- [/blog/from-a-junior-seo-analyst-desk-to-ranking-brands-across-three-continents](/blog/from-a-junior-seo-analyst-desk-to-ranking-brands-across-three-continents)
- Full list: [/blog](/blog)

## Contact
- Website: [https://www.shakirc.com](https://www.shakirc.com)
- Email: shakircheppali@gmail.com
- Based in: Mukkam, Kozhikode (Calicut), Kerala, India
- Contact form: [/contact](/contact)