Hi, I'm
Shakir Cheppali.
I'm a digital strategist, developer, and technical SEO expert. I build platforms that don't just look beautiful, but drive scalable organic growth.
My Story
I'm a freelance SEO consultant and web developer based in Calicut (Kozhikode), Kerala, helping businesses across Kerala and the Gulf get found online and build websites that actually convert. Since 2016, I've worked with 50+ clients across India, Qatar, the UAE, and Saudi Arabia, combining technical SEO, content strategy, and clean web development under one roof.
I started out the way most people in this field do — building websites. Somewhere along the way, I realized that a beautifully built website with zero search visibility is just an expensive digital business card. That realization is what pushed me deep into SEO: not as an add-on service, but as the actual foundation a website should be built on from day one.
"Nine-plus years later, I run a one-person operation that intentionally stays lean — not because I can't scale, but because direct, hands-on involvement in every project is the entire point of working with a freelancer instead of an agency. When you work with me, you work with me. Not an account manager. Not a rotating junior team."
My Vision
Most businesses I talk to have been burned before — either by an SEO "expert" who promised page-one rankings and disappeared with a retainer, or by a web developer who handed over a site and vanished the moment something broke. My vision is simple: build digital presence that compounds over time, not gimmicks that fade the moment you stop paying.
No Spammy Tricks
Ethical, white-hat SEO that survives Google's algorithm updates instead of getting wiped out by them.
Built for Modern Search
Search isn't just blue links anymore — AI Overviews, ChatGPT, and Perplexity are increasingly the first place people get answers. I build SEO and content strategy around both classic search and AEO/GEO (Answer Engine Optimization and Generative Engine Optimization) — most agencies in Kerala haven't caught up to this shift yet. I have.
Websites and SEO, Designed Together
A website built without SEO in mind is rebuilt within two years. I architect site structure, content, and technical SEO from the very first planning call — not bolted on afterward.
Real Numbers, Real Accountability
Every client gets visibility into what's actually being done and what it's actually producing — not a 40-page PDF nobody reads.
What I Do
Search Engine Optimization
Technical audits, on-page optimization, local SEO, content strategy, and AEO/GEO-readiness — built to get found by both search engines and AI answer engines.
Website Development
Custom-built, fast, mobile-first websites — for business sites, e-commerce, and everything in between — with SEO structured in from the first line of code.
Content Writing
SEO-driven content that's written for humans first, search engines second — because content that doesn't convert real readers won't rank for long either.
Digital Marketing & Branding
Broader digital marketing support and brand identity work for businesses that need more than just a ranking boost.
Why Businesses Choose Me
- 9+ years of hands-on SEO and web development experience
- 50+ clients served since 2016, across Kerala, Qatar, UAE, and Saudi Arabia
- Google, HubSpot, and SEMrush certified
- 4.7–4.9 average rating across Google, GoodFirms, Clutch, and Trustpilot
- Direct, transparent communication — you always know what's being done and why
My Approach
- 1Understand the business, not just the keywords — what you sell, who buys it, and what's actually stopping growth right now.
- 2Build the foundation right — site structure, technical SEO, and content strategy planned together, not in silos.
- 3Execute and track — real implementation, with visibility into what's moving and what isn't.
- 4Adapt — SEO and search behavior change constantly; strategy has to keep up, not stay static for a year at a time.
Beyond the Work
I'm based in Calicut, Kerala — and I stay closely connected to the local business community here while working remotely with clients across the Gulf. I also share what I learn through SEO case studies, LinkedIn content, and hands-on experiments with AI tools in SEO workflows, because the field moves fast enough that keeping it to myself would be a disservice to the people I work with.
Schedule a Free 30-Minute Strategy Call →Frequently Asked Questions
Who is Shakir Cheppali?
Shakir Cheppali is a freelance SEO expert and web developer based in Calicut (Kozhikode), Kerala, with 9+ years of experience helping businesses across India, Qatar, UAE, and Saudi Arabia improve their search visibility and online presence.
What services does Shakir Cheppali offer?
SEO (technical, on-page, local, and AEO/GEO), website development, SEO-driven content writing, and digital marketing and branding support.
Where is Shakir Cheppali based, and who does he work with?
Based in Calicut, Kerala, working with clients across Kerala and Gulf markets including Qatar, the UAE, and Saudi Arabia, both in person and remotely.
How long has Shakir Cheppali been working in SEO and web development?
Since 2016 — over 9 years of combined SEO and web development experience, with 50+ clients served.